___________Is the Extent to Which the Skills and Talents of an Organization's

question 142

Multiple Choice

___________is the extent to which the skills and talents of an organization's people can be copied by other organizations.

• A) Human capital rareness
• B) Human capital uniqueness
• C) Human capital imitability
• D) Collective rareness
• E) Mutability

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Definitions:

Business Buying Process

is the decision-making process by which businesses identify, evaluate, and purchase goods and services to fulfill their needs.

Selective Targeting

The strategic approach of focusing marketing efforts on specific segments of the market that are most likely to respond favorably to products or services.

Customized Marketing Programs

Tailored marketing strategies designed to meet the specific needs of a target customer segment or individual customer.

Relationship Intensity

The level of closeness and reciprocal exchange between partners in a business relationship, affecting loyalty and long-term engagement.