The Self-Serving Bias Occurs When We Attribute Our Own Success

question 144

Multiple Choice

The self-serving bias occurs when we attribute our own success to ______factors and our failures to _______causes.

• A) external; internal
• B) internal; external
• C) consistent; temporary
• D) temporary; consistent
• E) none of the above

---

Definitions:

Intangible Benefits

Advantages or positive outcomes of an action that are not quantifiable in monetary terms, such as customer satisfaction or employee morale.

Required Rate

Often refers to the minimum return an investor expects to achieve from an investment.

Salvage Value

The expected selling price for an asset after its serviceable life has concluded.

Cost Savings

Reductions in expenses, enhancing a company's efficiency and profitability.