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__________theory was developed by Martin Evans and Robert House.
Industry Averages
Statistical benchmarks aggregating performance metrics, such as revenue or profits, across companies within a specific industry.
Competitors
Individuals or entities that compete within the same industry or market, offering similar or alternative products or services to the same customer base.
Income Statement
A financial document that reports a company's revenues, expenses, and profit over a specified time period.
Cash Balance
The amount of cash a company has available at any given time, reflecting its liquidity.
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