Examlex
An individual's decision making is influenced by how they perceive information and judge alternatives.
Wireless Service Provider
A company that offers services for mobile phone users, including voice, messaging, and data services over wireless networks.
Position
In the context of marketing, it refers to the unique place a brand or product occupies in consumer minds relative to competitors, based on attributes and benefits.
Key Accounts
Major clients or customers that contribute a significant portion of a company's revenue, often receiving special attention and customized service.
Sales Call Allocation
The strategic distribution of sales effort and resources across various prospects or areas, to maximize effectiveness and efficiency.
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