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The CEO and senior managers want to grow the organization by increasing product diversity. Several middle managers question the potential outcomes of such a change. Their resistance is most likely caused by:
Church Sermon
A church sermon is an oration, lecture, or talk by a member of a religious institution or clergy where spiritual or moral lessons are delivered.
Market Segmentation
The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs.
Utility
The total satisfaction or benefit that a consumer receives from consuming a good or service.
Competitive Intelligence
The act of gathering and analyzing information about competitors' activities and strategies to inform a company's decisions.
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