Examlex
The line-focus principle is used to produce the _______________ actual focal spot and __________________ effective focal spot.
Sales Promotion
Short-term incentives to encourage the purchase or sale of a product or service.
Database Marketing
A form of direct marketing using databases of customers or potential customers to generate personalized communications to promote a product or service.
Integrated Marketing Communications
A strategic approach that aims to unify different marketing methods to promote a consistent message across all channels.
Direct Marketing
A type of advertising strategy that aims to deliver promotional messages directly to potential customers on an individual basis, rather than through a mass medium.
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