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Product Variety
The assortment of different products or services offered by a firm or present in a market.
Product Differentiation
The strategy of highlighting what makes a product or service unique in the market to boost its appeal to a particular target group.
Innovation
The process of transforming ideas into new or improved products, services, or processes, driving economic growth and solving problems.
Horizontal Differentiation
Variability of products that are essentially similar but differ in terms of attributes like design, flavor, or brand.
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