Composite Data About the Franchise Industry Itself Suggests Which Approach

question 8

Multiple Choice

Composite data about the franchise industry itself suggests which approach to franchising continues to experience strong growth:

• A)product- and trade-name franchising
• B)business format franchising
• C)co version franchising
• D)all of the above are growing about equally

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Definitions:

Satisfaction

A state of fulfillment or contentment resulting from achieving what one desires or from the successful resolution of needs or challenges.

ERG Theory

A theory in psychology proposed by Clayton Alderfer that categorizes human needs into three groups: existence, relatedness, and growth.

Frustration-Regression Principle

A concept suggesting that when an individual encounters obstacles or frustrations, they may revert to earlier behaviors as a coping mechanism.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, which illustrates a five-tier model of human needs, depicted as hierarchical levels within a pyramid.