According to Jim Peterson,it Is Important to Know How Customers

question 5

Multiple Choice

According to Jim Peterson,it is important to know how customers honestly perceive the quality of the product or service offered by the franchise system.The product quality is within the perception of the customer and is greatly influenced by the franchise system's server.The attitude of the customer is made up of three key factors.Which one of the options below is not one of these critical customer perception factors?

• A)70%--the way the customer is looked at;
• B)29%--based on the tone of the server's voice;
• C)1%--exactly what the employee (server)says;or
• D)the server's intent to win an argument.

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Definitions:

Debt-To-Equity Ratio

This measure indicates the proportionate use of debt and shareholder equity in asset financing for a company.

Par Value Bonds

Bonds that are issued and redeemed at their face value, the value printed on the bond itself.

Issuing Bonds

The process of a corporation or government entity raising capital by selling bonds to investors, which are essentially loans from the investors to the issuer.

Par Value

A nominal value assigned to a security or stock, often used to determine its face value rather than market value.