What Exactly Is to Be Done in Each Segment? When

question 10

Multiple Choice

What exactly is to be done in each segment? When will the activities be started and completed? Who is responsible for these activities and outcomes? And,how much will it cost to implement? These are questions directly associated with which phase of marketing strategy for a franchise system?

• A)product mix decisions
• B)plans of action
• C)target markets
• D)threats and opportunities

---

Definitions:

Powers of Attorney

A legal document that allows one person (the principal) to appoint another person (the agent or attorney-in-fact) to make financial, legal, and health decisions on their behalf.

Junior Account Executive

An entry-level position in sales or advertising, responsible for managing client accounts and supporting senior executives.

Stock Split

A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares.