What Is the Difference Between the Central Route to Persuasion

question 16

Essay

What is the difference between the central route to persuasion and the peripheral route? When are people more likely to follow the peripheral route?

Differentiate between the focuses of technicians-in-training and scientists-in-training.

Identify and define different types of data (S, I, B, L) used in psychological research.

Explain the concept of generalizability in research and its facets.

Understand the advantages and limitations of using informant report data.

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Definitions:

Representativeness Heuristic

A mental shortcut involving the assessment of similarities between individuals and group prototypes, and its effect on decision making.

Defense Attorney

A lawyer specializing in the defense of individuals and companies charged with criminal activity.

Local Community

A group of people living in close proximity to one another who share common interests, characteristics, or goals.

Cognitive Psychologist

A professional who studies mental processes such as perception, thought, memory, and reasoning, to understand how people process and store information.