Examlex
If a test has been standardized,which of these is true?
Line Extension
The development and introduction of additional items in the same product category under the existing brand name.
Increased Usage
The phenomenon where consumers use a product or service more frequently, often influenced by changes in behavior, marketing strategies, or external factors.
Co-branded Range
A product line developed by two or more brands in collaboration, leveraging the strengths and market presence of each.
Co-branding
A marketing strategy involving the collaboration between two or more brands to create a product or service that leverages the strengths and market appeal of each brand.
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