Examlex
How does brain activity change while you are asleep?
Skimming Pricing
Setting the highest initial price that customers really desiring the product are willing to pay when introducing a new or innovative product.
Highest Initial Price
A pricing strategy where a new product is introduced to the market at a high price before possibly lowering it later based on demand and competition.
Innovative Product
A new or significantly improved product that introduces a novel feature or fulfills a specific need in a new way.
Skimming Pricing
A pricing strategy where a high price is set for a new product to maximize profits from segments willing to pay more, before prices are lowered over time.
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