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What is the question that Schachter and Singer's theory addresses?
Global Brand
A brand that is recognized and has a consistent presence across multiple countries worldwide, known for delivering universally appealing products or services.
Manufacturer-owned Brands
These are brands that are owned and managed by the manufacturers themselves, allowing for direct control over product quality and marketing strategies.
Brand Positioning
The strategy of creating a unique impression in the customer's mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.
Western-sounding Brand Names
Brand names that are designed to evoke Western (particularly American or European) culture or values, often used to appeal to global markets.
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