​When Is the Central Route to Persuasion Most Likely to Change

question 72

Multiple Choice

​When is the central route to persuasion most likely to change your opinion?

• A)When you have many serious worries at the time
• B)When you have enough time to consider the evidence
• C)When you are feeling happy
• D)When you don't have much interest in the topic

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Definitions:

"Low Fat"

A label indicating that a food product contains significantly less fat than the standard version.

Prospect Theory

A theory in behavioral economics that explains the decision-making process of individuals when faced with choices that have uncertain outcomes involving risk, and the probabilities of these outcomes are not known.

Traffic Violation

Any unlawful act committed by a driver while operating a vehicle on public roads, including speeding, running a red light, and driving under the influence.

Disutility

The dissatisfaction or unhappiness experienced by a consumer due to the consumption of a good or service, or from engaging in an activity.