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Affinity cards are a source of revenue for the sponsoring organization.
Desirable Behaviour
Actions or conduct that are considered advantageous, beneficial, or appropriate according to societal, organizational, or personal standards.
Law of Contingent Reinforcement
This law states that the effectiveness of a reward or punishment in influencing future behavior is contingent upon the behavior being directly linked to the reward or punishment.
Desired Behaviour
The specific actions or reactions that are sought after in a particular context, often influenced by goals or expectations.
Enhancement Value
The additional value created through measures that improve the quality, performance, or perception of a product, service, or experience.
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