In an Electroencephalogram (EEG),researchers __________

question 38

Multiple Choice

In an electroencephalogram (EEG) ,researchers __________.

• A) use a tunnel-shaped apparatus that creates a magnetic field
• B) examine brain-wave patterns for stability and organization
• C) create detailed, three-dimensional pictures of the entire brain
• D) can be certain of the way the individual processes a stimulus

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Definitions:

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Lifestyles

The distinctive ways of living based on the values, interests, and behaviors of individuals or groups.

Psychographics

The study of personality, values, opinions, attitudes, interests, and lifestyles of consumers to segment markets.

VALS Profiles

A proprietary research methodology used for psychographic market segmentation, categorizing consumers based on their values, attitudes, and lifestyles.