Gardner Believes That __________

question 72

Multiple Choice

Gardner believes that __________.

• A) emotional intelligence is highly correlated with general intelligence
• B) traditional intelligence tests accurately assess the complexity of human behavior
• C) all forms of intelligence follow the same course of development
• D) each intelligence has a unique neurological basis and a distinct course of development

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Definitions:

Segmenting

Segmenting, or market segmentation, involves dividing a target market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing strategies.

Marketing Actions

A set of strategies implemented by a company to promote and sell its products or services.

Customer Needs

The wants and preferences that consumers have regarding a product or service that drive their buying behavior.

Market Share

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself.