Which of the Following Is a Potential Risk of a Brand

question 21

Multiple Choice

Which of the following is a potential risk of a brand umbrella?

• A)The brand umbrella reduces the incumbents sunk cost of introducing a new product
• B)The umbrella brand may help the incumbent navigate the vertical chain
• C)The brand umbrella allows an incumbent offset uncertainty about the quality of a new product
• D)A brand umbrella may make suppliers and distributors more willing to enter relationship specific investments in or sell credit to incumbents
• E)If a new product under the umbrella fails,consumers may become disenchanted with the entire brand

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Definitions:

Summarization Techniques

Methods or strategies used to condense large sets of data or information into a more manageable and understandable format, highlighting the main points.

Elaboration Techniques

Strategies used to add detail or expand on a point or idea, often used in teaching and learning to deepen understanding.

Covariance

A measure of the joint variability of two random variables, giving insight into how the variables change together.

Coefficient Of Correlation

A numerical measure that indicates the strength and direction of a linear relationship between two variables, ranging from -1 to 1.