What Type of Strategy Seeks to Serve All Customer Groups

question 20

Multiple Choice

What type of strategy seeks to serve all customer groups in the market by offering a full line of related products?

• A)Generic strategy
• B)Margin strategy
• C)Focus strategy
• D)Share strategy
• E)Broad-coverage strategy

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Definitions:

Negative Reinforcement

The strengthening of a behavior because it removes or diminishes a negative outcome.

Positive Reinforcement

The process of encouraging a particular behavior by offering a reward or positive outcome following that behavior.

Secondary Reinforcement

A form of reinforcement that involves the use of a stimulus that has acquired its reinforcing properties through its association with a primary reinforcer.

Punishment

In behaviorism, an intervention that decreases the likelihood of the behavior that it follows by introducing an unpleasant stimulus or outcome.