What Type of Structure Is the Japanese Keiretsu Structure

question 25

Multiple Choice

What type of structure is the Japanese keiretsu structure?

• A)Unitary functional structure
• B)Multidivisional structure
• C)Matrix structure
• D)Network structure
• E)Individual structure

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

"Place"

One of the four Ps in the marketing mix, referring to the location where a product or service is marketed or made available to consumers.

Existing Products

Existing products are items that are already available in the market and not newly launched.