Which of the Following Is a Potential Risk of a Brand

question 21

Multiple Choice

Which of the following is a potential risk of a brand umbrella?

• A)The brand umbrella reduces the incumbents sunk cost of introducing a new product
• B)The umbrella brand may help the incumbent navigate the vertical chain
• C)The brand umbrella allows an incumbent offset uncertainty about the quality of a new product
• D)A brand umbrella may make suppliers and distributors more willing to enter relationship specific investments in or sell credit to incumbents
• E)If a new product under the umbrella fails,consumers may become disenchanted with the entire brand

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Definitions:

Naturally Induced

A process or reaction that occurs in a natural environment without human intervention.

Transferred

The act of moving or being moved from one place, position, person, or organization to another.

Secondary Immune Response

The body's enhanced immune response upon second and subsequent exposures to a pathogen, typically faster and more effective than the first.

Primary Immune Response

The response of the immune system to first exposure to an antigen. Compare with secondary immune response.