Which of the Following Is a Potential Risk of a Brand

question 21

Multiple Choice

Which of the following is a potential risk of a brand umbrella?

• A)The brand umbrella reduces the incumbents sunk cost of introducing a new product
• B)The umbrella brand may help the incumbent navigate the vertical chain
• C)The brand umbrella allows an incumbent offset uncertainty about the quality of a new product
• D)A brand umbrella may make suppliers and distributors more willing to enter relationship specific investments in or sell credit to incumbents
• E)If a new product under the umbrella fails,consumers may become disenchanted with the entire brand

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Definitions:

Workforce

Refers to the pool of employees or labor available to an organization or country, including both the employed and those seeking employment.

Short-Range Plans

Strategic plans developed to achieve goals or objectives within a relatively short time frame, typically up to one year.

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The assigning of jobs to work or processing centers.

Yield Management

Capacity decisions that determine the allocation of resources to maximize profit or yield.