When Are Sunk Costs a Most Effective Entry Barrier

question 5

Multiple Choice

When are sunk costs a most effective entry barrier?

• A)When the incumbent has incurred them and the entrant has not
• B)When incumbents have long-standing relationships with suppliers and customers
• C)When channels are few and hard to replicate
• D)When a firm has a reputation for toughness or competes in multiple markets
• E)When marginal costs are low and flooding the market causes large price reductions

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Definitions:

Indefinite-Lived Intangible

An intangible asset that has no foreseeable limit on the period over which it is expected to contribute to the cash flow of a business.

Fair Value

The estimated market price of an asset or liability, reflecting the amount for which it could be exchanged in a current transaction between willing parties.

Impaired

Refers to a reduction in the recoverable value of a fixed asset or goodwill below its carrying amount on the balance sheet.

Asset Retirement Obligations

Legal obligations associated with the retirement of a tangible long-lived asset that a company must settle.