What Term Best Describes a Targeting Strategy in Which the Firm

question 7

Multiple Choice

What term best describes a targeting strategy in which the firm offers a variety or related products to a particular class of customers?

• A)Broad-coverage strategy
• B)Focus Strategy
• C)Geographic specialization
• D)Product specialization
• E)Customer specialization

---

Definitions:

Value

Refers to the importance or worth that a product or service has in the eyes of the consumer, often influencing their purchasing decisions.

Marketing Mix

Refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market, typically encapsulated by the four Ps: Product, Price, Place, and Promotion.

Place Element

Aspects of marketing that focus on the distribution and availability of a product or service to the target consumer.

Promotion

A marketing strategy involving the publicizing and selling of a product or service, often including discounts, advertising, and special offers to stimulate demand.