Which of the Following Is Not a Reason for Customer

question 31

Multiple Choice

Which of the following is not a reason for customer survey bias in quality measures?

• A)Different customers may use different measurement criteria
• B)Customers may have an incentive to inflate ratings to influence the average score
• C)Customers often lie in consumer surveys
• D)Customers are reluctant to leave negative feedback
• E)Consumer feedback is unverifiable.

Identify and explain biases in advertising and their impact on consumer perception.

Comprehend the concept and importance of source credibility in marketing.

Recognize the mere exposure effect and its significance in consumer preferences.

Understand the strategic application of fear in advertising messages.

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Definitions:

Self-esteem

A person's overall subjective sense of personal worth or value.

Physical Illness

Physical illness pertains to conditions or diseases affecting the body’s systems and functions, often characterized by specific symptoms and signs.

Employed

Employed refers to a person who works for another person or company in exchange for financial or other compensation.

Senile

Senile refers to the deterioration of cognitive abilities associated with old age, particularly marked by memory loss, disorientation, and confusion.