The Reasons That Explain Why So Many New Products Fail

question 18

Multiple Choice

The reasons that explain why so many new products fail to generate an economic return include all of the following except

• A) the demand for innovations is inherently uncertain.
• B) the technology is poorly commercialized.
• C) many fail because of poor positioning strategy.
• D) development costs are not kept in check.
• E) the products are slow to get to the market.

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Definitions:

Estrogen

A group of hormones playing a crucial role in the development and regulation of the female reproductive system and secondary sex characteristics.

Y Chromosome

A sex chromosome that is typically present in males, combined with an X chromosome, and determines male biological characteristics in humans.

Testosterone

A steroid hormone associated with male sex characteristics, although present in both genders, affecting mood, energy, and physical development.

Testes

Male reproductive organs that produce sperm and hormones, such as testosterone.