Which of the Following Statements Concerning Customer Defection Rates Is

question 8

Multiple Choice

Which of the following statements concerning customer defection rates is incorrect?

• A) Defection rates are determined by customer loyalty.
• B) The longer a company holds on to a customer, the volume of customer-generated unit sales is greater and the average cost of each sale is lower.
• C) Lowering customer defection rates allows a company to achieve a lower cost structure.
• D) R&D should address the issue of customer loyalty in product development.
• E) There is a positive relationship between length of time that a customer stays with the company and profit per customer.

---

Definitions:

Budget And Bond Issue

A financial planning process for governments or organizations, accompanied by the issuance of bonds to fund projects.

Public Relations

The technique of deliberately communicating to create positive relationships between entities and their various publics.

Public Opinion

The collective attitudes or beliefs of the general public about a specific issue or set of issues.

Dan Savage

is an American author, media pundit, journalist, and LGBT community activist known for his sex advice column "Savage Love" and his work in advocating for sexual health and rights.