Which of the Following Is an Example of a Company

question 14

Multiple Choice

Which of the following is an example of a company following a strategy of consolidating a fragmented industry through horizontal merger?

• A) Mail Boxes Etc. grew through the investments of local owner-managers.
• B) America Online grew by acquiring rivals such as Netscape, CompuServe, and ICQ.
• C) Sears funded growth with cash from operations in its existing stores.
• D) Software House International is licensed to sell over 100,000 products in a dozen countries.
• E) Heinz started with just one product, pickled horseradish, and today manufactures almost 6,000 foods.

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Definitions:

Branding

The process of naming and identifying products.

Trademark

A brand that is registered with the U.S. Patent and Trademark Office and is thus legally protected from use by any other firm.