A Radio Station Has a Distinctive Competency in Developing New

question 31

Multiple Choice

A radio station has a distinctive competency in developing new products (shows) and wants to serve the upscale market.Which of the following is the most appropriate generic strategy for this company?

• A) Cost leadership
• B) Differentiation
• C) Both cost leadership and differentiation
• D) Focused low-cost approach
• E) Focused differentiation approach

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Definitions:

Social Learning

A theory that suggests people learn new behaviors and acquire new information by observing and mimicking others, as well as through direct instruction.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time, leading to an alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort and restore balance.

Competitive Inertia

A situation where a company continues with its current strategies because it has historically been successful, even when those strategies become less effective.

Affect

A term referring to the experience of feeling or emotion in psychology.