When Toy Maker Mattel Sells Barbie Dolls in the Middle

question 66

Multiple Choice

When toy maker Mattel sells Barbie dolls in the Middle East, it changes the doll's shape to one that is a more accurate portrayal of a female body. Mattel does this in order to

• A) create a commodity-type product.
• B) transfer technological know-how.
• C) respond to differences in local tastes.
• D) realize experience curve effects.
• E) increase product standardization

---

Definitions:

Time Orientation

An individual's or culture's approach to time, focusing on past, present, or future events, and influencing behavior and decision-making.

Hofstede

A framework developed by Geert Hofstede that analyzes cultural differences through five dimensions: power distance, individualism vs. collectivism, masculinity vs. femininity, uncertainty avoidance, and long-term orientation.

Value of the Dollar

The purchasing power of the U.S. dollar, indicating how much goods and services it can buy, often relative to other currencies.

U.S. Marketers

Professionals involved in the marketing activities aimed at creating, promoting, and delivering products or services in the United States market.