In Which of the Following Circumstances Does a Global Standardization

question 47

Multiple Choice

In which of the following circumstances does a global standardization strategy make the most sense?

• A) Global market standardization is not possible, and there are no significant economies of scale to be realized from centralizing global manufacturing.
• B) Global market standardization is possible, but there are no significant economies of scale to be realized.
• C) Global market standardization is not possible, but there are significant economies of scale to be realized from centralizing global manufacturing.
• D) Consumer tastes and preferences differ among national markets, and economies of scale are insubstantial.
• E) Global market standardization is possible, and there are significant economies of scale and location economies to be realized.

---

Definitions:

Media Portrayals

The representation or depiction of subjects, issues, or people in the media, which can influence public perception and attitudes.

Ideal Body Type

A socially constructed concept of what an individual's physical appearance should look like, often influenced by cultural and media standards.

Mass Communication

The transmission of messages by a person or group through a device to a large audience.

Push/Pull Capabilities

The ability to influence or direct objects, individuals, or situations using a combination of factors to either attract (pull) or repel (push) them.