Internal New Ventures Are Likely to Be Preferred When

question 58

Multiple Choice

Internal new ventures are likely to be preferred when

• A) entry barriers are high.
• B) exit barriers are high.
• C) a company possesses a set of valuable competencies in its existing businesses that can be leveraged to enter new business.
• D) the company needs more mega-opportunities.
• E) the industry is in the mature stage of the industry life cycle.

Grasp the significance of empirical reasoning in explaining and predicting natural phenomena.

Comprehend the limitations and challenges of empirical research, including generalizability and the influence of extraneous factors.

Understand the criteria used to evaluate empirical arguments, including the tests of relevance, truthfulness of the premises, and logical strength.

Recognize the role of statistical analysis and scientific research design in empirical reasoning.

---

Definitions:

Organic Social Ad

Unpaid content shared on social media platforms aimed at building a brand's presence and engaging with its audience.

Engagement Device

A tool or strategy designed to captivate attention and encourage interaction between the audience and the brand or content on digital platforms.

Opinion Leader

An individual who influences others' attitudes or behaviors because of their authority, knowledge, position, or relationship.

Ad Creative

The visual, audio, or textual content that is crafted for advertisements to capture the interest of the target audience and communicate the brand message.