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What are the factors affecting the purchasing decision for DBMS software?
Environmental Scanning
The process of collecting, scrutinizing, and utilizing information about events, trends, and relationships in an organization's external environment.
New-product Ideas
Concepts or proposals for new goods or services that a company can potentially develop and offer to the market.
Concept Test
An evaluation process that involves presenting an idea for a product or service to a target audience to determine its feasibility and the potential interest of consumers.
Cross-functional New-product Development Team
A group comprising members from different departments working together to develop a new product.
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