Examlex
A _____ is the primary key of one table that has been placed into another table to create a common attribute.
Advertising Schedule
A plan that outlines the timing and frequency of advertising efforts over a certain period.
Media Plan
A strategic document outlining how a company will use various media channels to achieve its marketing goals, including selection of media outlets, scheduling, and budgeting.
Media Mix
The strategic combination of different advertising media channels and types to achieve marketing goals.
Niche
Refers to a specialized segment of the market for a particular kind of product or service, characterized by specific needs and preferences.
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