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Strategic Pricing
This is the practice of setting prices to maximize a company's profits by considering the product's value to the customer, market conditions, and competition.
Price Objectives
The goals a company aims to achieve regarding the pricing of its products or services, which can include maximizing profitability, increasing market share, or deterring competition.
Analyze Price Competitors
The process of examining the pricing strategies of competitors in the market to understand their impact on sales and positioning.
Fixed Costs
Costs that do not change with the level of output or sales, such as rent, salaries, and insurance premiums.
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