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Bill Inmon and Chuck Kelley Created a Set of 12

question 17

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Bill Inmon and Chuck Kelley created a set of 12 rules to define a(n) _____.

Understand the principles of effective document and presentation design.
Recognize the importance of audience expectations in business writing and presentations.
Identify strategies for emphasizing and deemphasizing points in documents and presentations.
Understand the use of white space in document design.

Definitions:

Abnormal Earnings

Profits that exceed or fall short of the average or expected earnings due to unusual circumstances or events.

Return on Net Assets

A financial metric measuring a company's ability to generate profit from its net assets, indicating efficiency in using assets to generate earnings.

Cost of Equity Capital

This refers to the return that investors require on their equity investment in a company, effectively the cost for a company to maintain equity financing.

Future Growth Opportunities

Potential avenues or prospects that can lead to an expansion of a business's operations and an increase in its profitability.

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