Examlex
______ refers to traditional, relational database technologies that use column-centric, not row-centric storage.
Low Involvement
Refers to a consumer behavior situation in which the individual purchases a product with minimal research or decision-making effort.
Marketing Communications
The use of different channels and tools in promoting, selling, and distributing a product or service to the target audience.
Advertising
Advertising is the practice of promoting goods, services, or ideas through various forms of media, aimed at persuading target audiences to take action.
Marketing Message
The core message conveyed by a brand or company to its target audience with the aim of informing, persuading, or reminding about its products or services.
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