Examlex
The mass media perform all of the following functions except
Reminder Advertising
Reminder Advertising is a marketing strategy aimed at reminding consumers about a product or service's existence rather than introducing new features or explicitly promoting purchases.
Existing Product
A product that is currently available in the market or has been previously introduced, as opposed to a new or upcoming product.
Frequency
A measure of how often the target market has been exposed to a promotional message during a specific time period.
Target Market
A specific group of consumers identified as the recipients of a particular marketing campaign or message, based on shared characteristics.
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