Examlex
When the authors of your text refer to "the God that Failed," it is a reference to
PR Campaigns
Strategic communication processes designed by public relations professionals to increase awareness or improve the public image of an organization, product, or individual.
Schramm's Model
A communication model that emphasizes the importance of feedback in the encoding and decoding process, highlighting the interactive nature of communication.
Harold Lasswell
A political scientist and communication theorist known for his model of communication, which focuses on the analysis of the process "Who Says What In Which Channel To Whom With What Effect."
Wilbur Schramm
A key figure in communication studies, recognized for his contributions to the field of mass communication and for being one of the founders of communication studies.
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