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The Ledbetter Fair Pay Act of 2009
Selective Demand
Consumer demand focused on distinct brands or products rather than on the category as a whole, often influenced by marketing strategies.
Product Class
Product class pertains to the category or grouping of products based on similar characteristics, uses, or intended customers.
Competitors
Companies or entities that offer similar products or services in the same market, vying for the same customer base.
Generic Demand
The overall demand for a category of products or services rather than for a specific brand.
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