Bolton Products, an MNE Based in Chicago, Is Developing a Marketing

question 14

Multiple Choice

Bolton Products, an MNE based in Chicago, is developing a marketing campaign for a new laundry detergent that will be sold in Canada. What is the most relevant question that Bolton's marketers should ask when adapting their campaign for linguistic differences?

• A) What are the attitudes and needs of French Canadians and English Canadians?
• B) What are the geographic differences between British Columbia and Ontario?
• C) Which Canadian provinces are populated by French-speaking consumers?
• D) How does Canadian class structure differ from American class structure?

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Definitions:

GI Bill Benefits

A range of benefits offered to veterans of the United States armed forces by the Servicemen’s Readjustment Act of 1944, including provisions for education, housing, and unemployment.

War Production

The mass production of military arms, equipment, and supplies, often involving the redirection of a country's economy and industries towards supporting war efforts.

African-American Experiences

The diverse historical, cultural, social, and economic experiences of African-Americans throughout the history of the United States.

Air Force

A branch of a nation's armed forces that is responsible for aerial warfare and air defense.