Firms Using A(n) ________ Are More Likely to Locate Responsibility

question 46

Multiple Choice

Firms using a(n) ________ are more likely to locate responsibility for one product line in one country and responsibility for a second product line in another.

• A) multidomestic strategy
• B) home replication strategy
• C) transnational strategy
• D) global strategy

---

Definitions:

Actual Product

The physical attributes of a product including the brand name, features/design, quality level, and packaging.

Product Warranty

A guarantee from the manufacturer or seller regarding the condition of a product and a commitment to repair or replace it if necessary within a specified period.

Product Line

A group of related products marketed under a single brand by a company, often catering to different customer needs or preferences.

Product Mix

The complete set of products and/or services offered by a company, including various product lines, categories, and items available for sale.