Examlex
The multidomestic strategy is especially effective when the cost of coordination between the parent corporation and its various foreign subsidiaries is low.
Central Route
A method of persuasion that involves deeply processing the content of the message, leading to lasting attitude change.
Cognitive Dissonance
A state of mental discomfort occurring when a person holds conflicting beliefs, attitudes, or values, leading to motivation to reduce the dissonance.
Attitude Accessibility
The ease with which an attitude can be retrieved from memory, impacting how quickly and consistently it influences an individual's response to related objects or situations.
Implicit Attitudes
Unconscious beliefs or feelings that may influence behavior and understanding, without conscious awareness.
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