Firms Following an Unrelated Diversification Strategy Typically Experience More Risk

question 79

True/False

Firms following an unrelated diversification strategy typically experience more risk due to the inability to raise capital quickly.

Understand the core concept of marketing as a process of creating value and establishing relationships.

Recognize the importance of consumer needs and wants in the marketing process.

Understand the components of the marketing mix (4 Ps) and their role in marketing strategies.

Distinguish between different types of marketing (B2B, B2C, C2C).

---

Definitions:

Stroop Interference

A phenomenon that demonstrates the conflict between different information that the brain receives, affecting task performance, such as naming the color of a word when the word itself is a different color.

Cognitive Psychologists

Specialists who study mental processes including perception, thinking, memory, and problem-solving.

Mental Filtering

A cognitive bias that involves focusing exclusively on negative details and ignoring positive ones.

Conscious Awareness

The human ability to be fully cognizant of one’s thoughts, feelings, and surroundings, enabling a sense of self and the environment.