A(n) ________ Alliance Is a Functional Alliance of Firms That

question 6

Multiple Choice

A(n) ________ alliance is a functional alliance of firms that want to reduce financial risks associated with a project.

• A) production
• B) marketing
• C) financial
• D) R&D

---

Definitions:

Cross-channel Consumer

An individual who interacts with and purchases from a brand or company through multiple channel options, including online, in-store, and via mobile devices, expecting a seamless experience.

Hassle-free Eating

A concept focusing on convenience and ease in food consumption, prioritizing minimal preparation, quick service, and simple clean-up.

Social Experience

Interactions and activities individuals share with others within social contexts or platforms, contributing to their collective social life.

Nutritional Value

Information about the nutrients contained in a food item, including vitamins, minerals, fats, proteins, and carbohydrates, impacting health and well-being.