Examlex
The global functional design is most effective when the firm has many products.
Screening and Evaluation
The process of critically assessing potential options or candidates based on predetermined criteria to determine their suitability or value.
New-product Ideas
Concepts for new or improved products that have the potential to fill a need in the market or enhance a company's product line.
External Evaluation
The assessment of an organization's performance, project, or policy conducted by an independent entity to ensure objectivity and credibility.
Concept Test
An evaluation or survey designed to gauge the potential market acceptance or appeal of a new product idea before its development.
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