Which Organizational Design Is Appropriate When the Various Customer Groups

question 85

Multiple Choice

Which organizational design is appropriate when the various customer groups targeted by a firm are so diverse as to require totally distinct marketing approaches?

• A) global area design
• B) global functional design
• C) global matrix design
• D) global customer design

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Definitions:

Salesperson

An individual who sells products or services to customers, often directly, in order to generate revenue for a business or company.

Benefits

Advantages or positive outcomes that result from the use of a product or service, often used as selling points in marketing.

Emotional Dissonance

A state of conflict between publicly displayed emotions and internal feelings, often experienced by employees in service roles.

Nissan Maxima

A model of car manufactured by Nissan, known for its combination of performance, luxury, and comfort.