Examlex
What is an informal management network? How are they established? Do you think they are useful to an international business? Why or why not?
Narrowcasting
A marketing strategy that targets a specific or niche audience, as opposed to broadcasting to a wider, general audience.
General-Interest Publications
Magazines, newspapers, or online content aimed at a broad audience, covering a wide range of topics rather than focusing on niche interests.
Trade Publications
Magazines, journals, or newsletters specifically designed for professionals within a certain industry, providing targeted news, research, and information.
Product Placement
A promotional tactic where branded goods or services are featured in another company's product, such as a movie or television show, to increase visibility.
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