________ Is the Process of Planning and Executing the Conception

question 114

Multiple Choice

________ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

• A) Strategy
• B) Marketing
• C) Production
• D) Management

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Definitions:

Complement Method

Method of computing the net price directly, using the complement of the trade discount rate.

Trade Discounts

Discounts given to buyers that generally are based on the quantity purchased.

Net Price

The real cost incurred for a product or service once all discounts, rebates, or allowances have been subtracted.

Complement Rates

In probability, the complement of an event's rate, representing the likelihood of the event not occurring.