Marketing Managers at Computex Concentrate Their Promotional Efforts on Advertising

question 61

Multiple Choice

Marketing managers at Computex concentrate their promotional efforts on advertising the low price of their computer components. What business strategy is Computex supporting?

• A) focus
• B) cost leadership
• C) differentiation
• D) related diversification

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Definitions:

Invoice Price

The initial price listed by the manufacturer or supplier on the invoice, before any discounts, allowances, or additional charges are applied.

Credit Terms

The terms that govern the timing and conditions of payment between buyers and sellers in credit transactions.

Credit Sale

A transaction where goods or services are provided to a customer with the agreement that payment will be made at a future date.

Return

The income generated from an investment, or the act of returning goods to the seller for a refund or exchange.